Market Segment

What is the food market segments targeted? merchandise segment targeted that the company grow the different merchandise campaign that lead contact to the different guests wishing. Therefore, business should be tractile with their return or product for keeping changing their product to peer with the customers need. So the market segmentation ordain be able to build the loyalty relationship that will motivate the customer to buy the product or service again. According to the video case, Marriott society International produces the programme called Marriott First Choice.This program will create the service program that match with different customers need with the best quality and value value. For example, the business traveler can opt to stay any hotels in Marriott brand . Moreover, the program provides the special fissure to the business traveler to change and negotiate some hotel service to satisfy the customer. 2. What marketing research was used? Marketing research w as studied to assure the customers need to create the best product or service.According to the video, the marketing research of Marriott will able to match with the Dow chemicals need which are about focus group, quantitative survey, hotel spending analysis and hotel directory analysis. The marketing research customizes the service program of Marriott. This program can sponsor the seller to find the right program or marketing campaign. This program satisfy the need of business traveler especially the specially service of Marriott to provide for Dow chemicals employee which are evaluate the result of marketing research. . What product declination development initiatives were launched? According to the video case, Marriott developed four-product edge that was able to fit into the different business travelers need.Marriott prime(prenominal) Hotel has launched the brand to target the business travelers who consider about the quality of service. The hotel will provide the high qual ity of service and use the new technology. tribunal brand has launched to business travelers target who willing to pay moderate market price for their hotel or a price sensitive. Courtyard product line will have business rooms that provide to the business deal for business travelers. The facilities in the room will create the business environment. resident physician Inn brand has launched to target the business travelers who really stay in the hotel for many nights.Resident Inn product line will offer many services to satisfy the customer. Finally, Fairfield brand has launched to target the business travelers who tiret really focus on the luxury brand or service but they are willing to stay in the lite hotel and convenience for them. Fairfield product line as well as will provide the prompt service to customer in the lower price. 4. What occasion did individual(prenominal) exchange play in the go-to-market strategy? Personal merchandising is the important role in the go-to -market strategy because they promote the product or service. Personal selling also creates the long-term relationship between the buyer and seller. Moreover, the company also uses the personal selling to complete with the competitor as the competitive advantage. Moreover, the personal selling should understand the customers need and provide the veracious customer satisfaction.