Customer Service and Class Discussion

MAR1011 WK8 HOMWRK Class Discussion (30 points) This weeks discussion focuses retail distribution strategies. You leave consume the opportunity to analyze traditional and non-traditional retail strategies. Please respond to the next prompt in the class discussion section of your online course 1. How would you tell apart Wal-Mart in terms of position on the wheel of retailing versus that of an off-price retailer? private Work (35 points) The quest assignment eachows you to analyze the meat of the States.You impart have the opportunity to develop strategies designed to assist the Mall of the States in acquiring new guests. Please read the Mall of America Shopping and a Whole Lot More case analyse (pages 313-315). After reading the case, please answer the following questions 1. Why has the Mall of America been such a marketing success so farther? 2. What specific marketing actions would you propose that Mall of America managers take to agree its continuing success in attrac ting visitors (a) from the local metropolitan area and (b) from impertinent it? 3. Your assignment should be at least 1-2 pages in length.Quiz (40 points) This quiz will consist of questions taken from Chapters 12-13. The quiz will contain 20 sextuple choice and/or True or False questions. This quiz covers the following material In Marketing The Core read oChapter 12, Managing Marketing channel and Supply Chains, pages 271-294. oChapter 13, Retailing and Wholesaling, pages 295-316. MAR2305-14 Class Discussion (35 points) It is important to understand the sources of customer satisfaction in order to address the issue effectively. Lucas provides strategies to identify conversation breakdowns.Please review Chapter 7 in Customer Service Skills for Success, and discuss all the following questions What is your definition of a dissatisfied customer? What are the sources of customer dissatisfaction? What can service providers do to prevent and deal with dissatisfied customers? Individua l Work (40 points) Service breakdowns can occur unexpectedly and need to be handled promptly. Complete the Handling Service Breakdown at AAA adorn case study on page 248 of your textbook. Please answer questions 1-4. severally answer should be a minimal of one paragraph. The total minimum document length should be 300 words.