Sample Q

Choose the one alternative that best completes the statement or answers the question. 1) When backed by buying power, wants become A) self-esteem ineluctably B) physical needs C) demands D) exchanges E) social needs 2) When dealing with a(n) managers must decide whether to invest in it in an attempt to build it into a leash or cash cow or whether to phase it out. A) cash cow B) cat C) exclamation beat D) dog E) question mark 3) Because of increasing Americans will demand higher quality harvests, books, magazines, travel, personal computers, and cyberspace services.A) levels of education B) family size C) numbers of nontraditional females D) ethnic diversity E) social class awareness 4) causal re pursuit Is used to A) test hypotheses about cause-and-effect relationships B) gather preliminary information that will help throttle problems C) uncover information in an unstructured way D) quantify observations that produce insights unobtainable through separate forms of research E) describe marketing problems or situations 5) Donna wants to buy a new coat. During the stage of her purchase mold she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales, and she will visit nearby stores to see what is available in her price range. A) product evaluation B) information search C) purchase decision D) need recognition E) alternative evaluation 6) When Burger force targets children, teens, adults, and seniors with deferent ads and media, it is practicing segmentation. A) behavioral 8) lifestyle C) age and life-cycle D) user status.